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Little Bird PR is a full-service public relations agency that specialises in working with brands in the beauty, wellness and lifestyle sector.

  • Fully serviced media press office

  • Editorial product placement

  • Press events & launches

  • Press junkets & media tours

  • Brand founder profiling

  • Key opinion leader, celebrity & influencer seeding

What we do

  • Talent/spokesperson negotiation & management

  • Media tracking & campaign evaluations

  • Brand collaborations & co-partnerships

  • Crisis management

  • Social media strategy  & community management

  • Content creation

  • Copywriting, eDM & newsletters

  • Branding & design

  • Short & long-term strategy, plan development & execution


Who we are

We offer big agency experience, strategy and mindset, but with that all-important small agency feel. We are nimble, easily accessible and work extremely closely and strategically with brands.


Internally we are a no-nonsense, straight shooting agency who are informed, honest, reliable, connected, trusted, highly regarded and truly committed. We listen first and always deliver results.


Little Bird PR was founded in January 2014 by Lucy Brooks, a senior PR executive with over 22 years of beauty and lifestyle agency experience spanning Australia and the UK.

The long standing, deep and personal relationships with Australia’s leading beauty, lifestyle and health editors, journalists and influencers is what truly sets us apart. This, paired with the extensive knowledge and expertise in the beauty, wellness and lifestyle sector allows us to deliver outstanding results with exceptional execution, creativity and passion.

Client experience

From global brands to boutique businesses, market disruptors and trailblazers, we’ve worked with them all. Clients benefit from our years of experience, key learnings and unique insights, helping us to shape the perfect PR strategy for businesses.


Building long term, meaningful relationships.

“Little Bird PR partnered with Invisalign Australia for a number of years and experienced the rapid growth of our organisation, helping launch various PR initiatives and activations. The agency had a fantastic understanding of our business and a strong relationship with beauty media connections. In addition to being responsive and collaborative with our key business stakeholders, Lucy and her team were always a pleasure to work with.”

Karen McGoldrick

VP and Managing Director, 
Invisalign Australia and New Zealand

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2B/14 Roseberry St, Balgowlah, NSW, 2093, Australia

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